Hooray for my “footprint” from Aug, 2017 to Jan, 2018.

applaud 


3. Created 24 logo prototypes, assets for one website (11 menu icons and 9 banners), 2 animations, 1 GIF, 1 website design, 1 brochure, 2 flyers, and many other design experiments.
4. Managed freelancer business for the first time.
5. Recreated the vector logo for a client.
6. Applied hundreds of jobs. Had 2 in-person interviews and more than 5 phone interviews.*
7. Spent countless times to edit Linked In, resume, cover letter, and blaaaahhhhh.*
8. Toured for 16 hours at Bellevue Arts Museum. Shot and edited photos for events and meetings.

Also I have some self learning progress:
1. Started practicing calligraphy and writing in January, 2018, and set the goal to be capable of designing/lettering in two years.
2. Started using drawing tablet in October, 2017, and loved it.
3. Learned how to type Simplified Chinese in a different typing system and memorized Chinese dialect in two days.
4. Used Squarespace for the first time and was able to build a website with 5 sub pages within 6 hours.
5. Started my 2018 bullet journal.

*About the experience of applying jobs in America (4, 5), I will write another post.

Above are just quantity not quality. They are my footprint for the past 6 months. They remind me discipline. For designer, a lot of time disciple is more important than motivation.

So, let me just look back (Ready), set goal (Set)**, and move forward (Go!).

**About my goal I will write another post.

Learning Process in Design

I did not have much design foundation knowledge from the classes offered at college unfortunately, even the degree is call digital media arts… What I mean is typography, grid system, color theory, branding and logo those crucial concepts which train my eyes with a better taste were NOT included in the curriculum. Therefore I learn a lot from different online resources, like the Futur, Coursera and the arts community that are generous to teach and share the knowledge and experience. Everytime I finish an online class or an article, I have a better sense of design and always regret what I designed in the past. For example, I did not pay attention to rag, or I should choose a better typeface like Helvetica or Akzidenz Grotesk to reflect the modern design. Recently I bought some books, hopefully step by step I am able to create my own style with a good sense of design.

I am very grateful to have internet to get those resources. Although I will have to move back to Taiwan where only a few people care about design (a really good design), the resources are still there for me. I just wonder I should buy more books. (So bad that the book in Taiwan costs double.)

Design Concept:
1. Grid Systems: Principles of Organizing Type (Design Briefs) by Kimberly Elam
2. 
Logo Modernism (English, French and German Edition) by Jens Müller
3. Color Index XL: More than 1,100 New Palettes with CMYK and RGB Formulas for Designers and Artists by Jim Krause
4. Creative Strategy and the Business of Design by Douglas Davis
5. 
Creative Workshop: 80 Challenges to Sharpen Your Design Skills by David Sherwin
6. Cartoon Animation by Preston Blair

Calligraphy:
1. Modern Calligraphy: Everything You Need to Know to Get Started in Script Calligraphy by Molly Suber Thorpe
2. 
Creative Lettering and Beyond: Inspiring tips, techniques, and ideas for hand lettering your way to beautiful works of art (Creative…and Beyond) by Gabri Joy Kirkendall

(also if you know the calligraphy pen is good I might get them too. How corrupt that the price of some pens in Taiwan are triple! IT KILLS ME, NO JOKING.)

Anyways, these books can keep me busy for two years. Next time I will get more from the United States or England. Maybe other Asian countries like Singapore or Malaysia sell them cheaper than Taiwan?

Thank K.D. Hall Foundation, I used the money that I freelanced to purchase these books.

 

Keep Head Up

For the past month I sketched my feelings and life every night. Although I got to practice using graphic tablet, the design structure seemed very loose and didn’t have specific goal or direction. I was stressed because of the limited time for me to find a job, Over all I did not know what exactly I was doing. I started to have some negative images out of my mind. Everything fell apart because I could not control anything in life.

One day my adviser replied my message: “Keep your head up, you rock star! We face many challenges in life but it’s how you react to those moments that matter. You are not finished doing great work, you are only getting started.”

Her words finally woke me up. Even if I could not find a job in the US, I can still do so many things in Taiwan; organizing meetup event, getting more education in design, advocating for people who need justice. I decided to focus on Adobe Illustrator afterwards especially on texture and technique. I will polish my skills, find a place to land and build leadership.

I am very lucky to be surrounded by many leaders.

Spice

Last weekend I visited my in-laws in Oregon. They prepared so many Indian dishes that were new to my sensations. Every day I smelled, tasted and saw a big variety of spices. Red, purple, black, orange, yellow, green! Sour, salty, spicy, nutty! Seeing the spices dance around the pan as they pop and crackle. I wish I had taken more photos to remember such new and vibrant dishes. It was funny that the photos I did manage to take were of much more familar vegetables; the Onion, Sweet Potato and Pear. After coming back, I was wondering how to make these photos work in a design project.

While I googled onion stories in India, this blog Lassi with Lavina introduced me to the signifigance of the onion to India: India was the world’s second largest producer of onions. The Onion was one of the oldest vegetables in India, and it had such a array of tastes and colors.

After my research was complete, I created a logo from this red onion: ‘Onions in India’.

The full design is here.IMG_9010

onions and India logo fix shadow

 

Social Media Manager

Facebook Event re.png

I managed the Associated Student Government Social Media platform for the 2016-2017 academic year. I promoted the Student Government Election in different communication forms: Video, GIF, Photography, Graphic, Brochure, Tabling, Forum, Display Case, Press Release, Survey and Marketing Materials. In conjunction with Earth Week, all these medias were packaged with our branding theme “Wild West” and “Zero Waste”. As the result, it drove 3,000-plus visitors to attend the events. The following examples capture what I created to advertise the event.

To manage social media, I use Buffer and Hootsuite to streamline and consolidate social media marketing. (Click the Linkage below to access to the file.)

  • VIDEO (more videos click HERE)
    The average student age at the college is 28. Videos are the most popular way to promote events; it is eye catching and easy to share. I edited videos between 30 secs to 1 min in order to keep visitor’s attention. Less is more.
  • GIF
    I used some interesting images or videos to create GIF to match our theme.
  • PHOTOGRAPHY
    I took photos and edited in Photoshop, and also cooperated Snapchat Ads for the event filter.
  • GRAPHICS (more graphics click HERE)
    I designed web graphics and print graphics.
  • BROCHURE (more brochures click HERE)
    To promote the organization’s value and mission, I designed the brochure with Adobe InDesign.
    ASG Brochure
  • PRESS RELEASE (more press release samples see Press Release Samples)
    I maintained good relations with the college newspaper.
  • TABLING, DISPLAY CASE AND FORUM
    I took advantage of every opportunity to meet with audience to advertise the event; setting a table during rush hours, hosting a presidential debate for students to know the candidates, decorating the display cases by the cafeteria.
  •  SURVEY (more surveys click HERE)
    Surveys are a great way to get feedback from the community to learn their interests.
    Survey
  • Marketing Materials
    Design marketing materials such as promotional T-shirts, booklets, towels and props.

    Please find out more examples in my blog.