台灣食堂餐廳CI

WindowSignageMock-Up

West Rain Inc. 西方雨公司是一間投資型企業,總部來自美國西雅圖,跨足房地產、旅館與餐飲業。2018年起商業布局日本,希望在2020東京奧運帶來日本飲食新風潮。這次設計的是一間位於日本具有美式歡樂速食氣氛的台灣料理餐廳,主題為有趣,多樣,與分享的一種態度,設計風格為簡約清新。我設計了logo, 及其衍伸的周邊企業形象設計如菜單,外帶包裝與名片等。這個logo以西方雨為主體,將雲和雨化作餃子與筷子。四雙筷子同時也代表著台灣人對於飲食的同桌團聚分享的文化。其變化多端形成多種排列組合,也意味著台灣餐桌上的各式風情。

West Rain Inc. is an U.S. based corporation who sells Taiwanese cultural food in Japan. Taiwanese food culture is known for the rich DIVERSE, FUN and SHARING. The logo can represent raining sky, the other meaning of it is chopsticks and dumpling. The four chopsticks mean sharing a meal with someone, eating and drinking together behind the same table is very important for West Rain Inc. My task is to approach the brand identity with modern and transformable image.

west rain logo 4-3

 

Street Billboard PSD MockUp

west rain logo_business card 2 copy 2

Food Packaging Mockup

PaperBagMockup

SmallPackagingMockup

EnvelopeMockups